Live Eyewear Launches OveRx Authenticity Program

San Luis Obispo, CA – Live Eyewear announces the official launch of the company’s OveRx Authenticity Program in conjunction with the redesigned Cocoons OveRx sunglass collection, debuting at the International Vision Exposition in New York, April 11–13, 2008.

The new authenticity emblem provides retailers and consumers an identifiable symbol representing Live Eyewear’s dedication to superior optical design and customer protection.

President Kieran Hardy explains, “To combat counterfeiters and unauthorized retailers, we implemented an Authenticity Program that not only protects our partners—it protects consumers.”

The Cocoons brand will be the first to feature the emblem, ensuring buyers receive optical-quality eyewear backed by a lifetime warranty and Live Eyewear’s customer support.