Boomers’ Vision Needs Drive Demand for Specialized Sunwear

With millions of Americans still wearing prescription glasses, Baby Boomers are driving significant changes in the sunwear market. According to the Vision Council of America, 62% of the population wears prescription eyewear — nearly 187 million people.

As people age, their vision needs grow, with over 75% of adults 65+ wearing prescription glasses. Traditional sunglasses don’t meet their needs, and costly prescription sunglasses or photochromic lenses are not always practical.

Live Eyewear has responded with Cocoons®, a patented collection of polarized sunglasses designed to be worn over prescription eyewear. Offering 40% more protection than conventional sunglasses, Cocoons provide affordable, high-quality performance backed by a lifetime warranty.

Over the past five years, eyecare professionals have increased Cocoons sales by more than 500%, reflecting growing awareness among Boomers of their benefits. Today’s Cocoons deliver fashion, comfort, and protection, far beyond the “shield” styles of the past.