HISTORIC EXPANSION OF COCOONS FITOVERS

San Luis Obispo, CA – Live Eyewear, manufacturer of the patented Cocoons fitover sunglasses, has expanded its collection with the introduction of over 150 additional models.

Jay Raftery, Vice President of Business Development, says, “The advent of the new Cocoons models was driven by eyecare professionals from around the globe. Tens of thousands of optometrists, ophthalmologists and opticians trust Cocoons as their ‘go-to’ fitover sunglasses. The performance, quality and value each and every pair delivers is without question, the best in the business. Our customers’ experience and expertise helped us to develop an arsenal of new models that further strengthens the strategic value of the brand.”

The collection now features over 325 models.

Dave Dean, Vice President of Marketing, explains, “The most striking development is the introduction of a fashion-forward contingent of Cocoons featuring new glossy frame finishes and the addition of three new high-performance mirrored polarized lenses to the collection. The new frame finishes include vibrant colors such as aqua and amethyst, as well as deep, rich colors including black cherry, chocolate, onyx, caramel, and leopard. Our blue and green mirror lens options have been very successful, so we’ve added gold, silver, and rose mirrors to present our fans with one of the most diverse selections of mirrored lenses in the fitover sunglasses category.”

Showcasing the expansion of the Cocoons collection, Live Eyewear has launched a redesigned, mobile-friendly website to provide visitors with a more robust experience and simple navigation tools that help them locate the ideal pair of Cocoons fitover sunglasses to meet their needs.

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