Live Eyewear Celebrates 10 Years of OveRx® Excellence

2012 Marks Live Eyewear’s 10 Year Anniversary of Service to the Optical Industry

San Luis Obispo, CA – Live Eyewear, manufacturer of the renowned OveRx brand Cocoons®, celebrates the company’s 10 year anniversary at the International Vision Exposition in New York later this month.

For over a decade, Live Eyewear has focused on developing innovative new products for the over prescription eyewear category. The company’s core strategy has been, and continues to be, a focus on delivering “best in breed” sunwear, low vision aids and specialty eyewear, such as passive 3D, to its ever growing distribution network of authorized dealers.

The company’s leading brand, Cocoons®, established itself as the standard in optical quality over prescription eyewear with the introduction of the Polaré® lens system and patented 360° of UV Protection®. The brand’s proven performance and dependability has made it a preferred choice of discerning eye care professionals and specialty sporting goods retailers who demand premium quality for their customers.

Kieran Hardy, Live Eyewear President, states, “Our team is customer focused. This entails not only developing innovative OveRx eyewear, but also supporting our retail partners (and their customers) with an unsurpassed level of customer service. We believe you can’t have one without the other. We are proud to have developed, and continue to grow, an extremely loyal customer base over the past decade by maintaining our core values of superior eyewear and service.”

Hardy continues, “We will officially commemorate our 10 year anniversary at the International Vision Exposition in New York City, March 23rd–25th, 2012. In honor of this landmark event for Live Eyewear, we will offer exclusive, once in a decade, specials and we invite all attending eye care professionals to join us in the celebration!”